Proactive, competitive communities brand themselves to be distinctive to become destinations of choice for businesses, industry, visitors, residents, families and others.

“Brand Manistee County” is an opportunity to unify around messages about Manistee County that will serve as a platform for all interests in the County to:

Differentiate ourselves in ways that are true, relevant and effective

Appeal to and attract businesses, industry, tourists, families and others to support our economic well-being and quality of life

It is important to emphasize that “Brand Manistee County” is as much about all of our townships and villages as it is about the City of Manistee and Manistee County. It is as much about our large manufacturers as it is about our small retailers, restaurants and motels and hotels. It is also as much about our community college and schools as it is about our nonprofit organizations.

“Particularly in these challenging economic times, this project to develop a unifying brand for all of Manistee County is essential. We will have tools to differentiate us from the pack and enable us to be much more focused and effective in marketing Manistee County to the rest of the world.”

Ray Schmidt
Owner/Operator
Schmidt Outfitters, Wellston, Michigan
Member, Brand Manistee County Leadership Team